I’ve always wondered how much airplay actually helps with gaining fans. I mean, people can hear your song on the radio once, but does that really make them follow you online or buy tickets to your shows? I sent my track to a few stations and it felt great hearing it played, but I didn’t notice a big boost in numbers. Maybe it takes more consistency or a wider reach? Would love to hear from someone who has used radio to build a stronger fanbase.
Airplay is more powerful when it’s part of a larger push. One play won’t change much, but when your track is being broadcast in different countries, people start recognizing your name. I used radio pluggers to make sure my music reached thousands of stations, and I started noticing fans messaging me after hearing the songs on air. It also made my socials grow, since people would look me up right after catching the track. The exposure compounds over time.
From my perspective, fan growth happens when exposure is consistent and easy to follow up. If listeners hear a track and can quickly find the artist’s socials or streaming links, they’re more likely to stick around. Airplay works best when combined with accessible online presence.
